Research Question
The main focus on the Small Kindness website is to prioritize the needs of Gift Givers. I aim to provide user with clear information about the company new app and instructions on how to download it. The web design will strike a balance between informative content and an attractive layout to create a positive user experience. By displaying the download options in a familiar format and optimizing for mobile devices, to ensure easy access and functionality for Gift Givers. The goal is to create a friendly and professional website that exceeds expectations and enhances the overall user experience.
Project Scope
Roles:
User Experience (UX) Designer
User Interface (UI) Designer
Team Members: Brasstacks collective
Sierra Sanders - Project Manager
Preston Grigsby - Creative Director
Karen Blocker - Graphic Designer
Deliverables
Interaction Design: High-fidelity prototype for key tasks on desktop & mobile
UX/UI Design: Site map, Low-fidelity wireframes, High-fidelity mockups and prototype
Project Specifications:
Duration: 8 weeks
Tools: Adobe XD, Photoshop, Illustrator
Solution Overview
In order to support local businesses, Small Kindness aims to address website issues and prioritize Gift Givers' needs. Enhancements such as clear app download options, responsive mobile design, engaging content, and intuitive navigation will create a user-friendly website that encourages app downloads and fosters positive engagement. Our goal is to ensure a delightful experience for our Gift Givers while promoting and uplifting local businesses.
Process Overview
User Flow
Site Map
Prototype
Considering the client's specific concern, we developed a Mid-fi to highlight the alterations and redesigns we made.
Conclusion
In building the starter website for Small Kindness, I've gained insights into prioritizing Gift Givers' needs. Our focus is on clear app information and instructions for downloading, with a visually appealing design. Prominently displaying download options and optimizing for mobile devices ensures a seamless user experience. These solutions create a friendly, professional website that enhances satisfaction, encourages app downloads, and fosters positive engagement with our platform, resonating with Gift Givers.