Research Question
Based on the research from the team, we realized the website lacks a cohesive storytelling element, which ultimately diminishes its impact. While there are mentions of DTC's professionalism, inclusivity, and uniqueness, these aspects fail to come together in a captivating manner. The language used on the page doesn't effectively connect with the intended audience of DTC, and certain sections feel disconnected from DTC's genuine commitment to engaging with diverse communities.
Project Scope
Team Members:
Brasstacks collective
Adrien Palmer - Project Manager
Lizbet - Account Manager
Graham Buchanan- Strategist
Preston Grigsby - Creative Director
Sabrina Handal - Graphic Designer
Deliverables:
Interaction Design: High-fidelity interactive prototypes for key tasks on desktop & mobile
UX/UI Design: Site map, UI kit, Low-fidelity wireframes, High-fidelity mockups and prototypes
Project Specifications:
Duration: 16 weeks
Tools: Adobe XD, Photoshop, Illustrator
Solution Overview
- Simplify the website's structure for better efficiency.
- Infuse DTC's brand narrative into the website's content.
- Transform productions into engaging online experiences.
- Ensure active involvement of the community.
- Spotlight the resident artists' contributions.
- Enhance and update community-oriented initiatives.
- Secure a dedicated space for Diversity, Equity, and Inclusion (DEI) efforts.
- Seamlessly incorporate interactive elements and discussions on intimacy.
- Discuss ticketing options transparently.
- Allocate space for a comprehensive FAQ section.
- Consolidate information related to donations.
Process Overview
Persona
Site Map/Past
Site Map/Current
Design System
Wireframe
Process Overview
Prototype
Considering the client's specific concern, we developed a Mid-fi to highlight the alterations and redesigns we made.
Mobile Version
Conclusion
In conclusion, the process of designing this website taught me the importance of cohesive storytelling, language alignment with the target audience, and the significance of user-friendly features. By implementing the proposed solutions, the website would have a better chance of captivating visitors, conveying DTC's values, and effectively engaging with diverse communities.
